Cleats for Kids Serving a Need

Cleats for Kids London is entering its 3-year anniversary this May, and already 2015 is shaping up to be our biggest year to date. We are very pleased to announce that we have officially registered…

Adam Hall, the top-ranked Canadian heading into this year’s Major League Baseball draft, helped present some youngsters with new ball gear from Home Run Sports for their upcoming season.

Hall pays it forward

Home Run Sports recently partnered with Adam Hall and his family (and the Great Lake Canadians) to supply some families from local organizations with new ball gear for the 2017 season. Adam is the shortstop…


Marble Slab is BIG on soccer!

Ever since the first Marble Slab Creamery shoppe opened in London on Richmond Street in 2006, the popular ice cream shoppes have been great supporters of local youth soccer. Over the years, they have donated…

Participants enjoy last year’s Smash & Drive tennis and golf tourney. This year’s event, the 7th annual, is set for June 7, 2017. Sign up today!

7th Annual Smash & Drive Tourney

Join us on June 7 for the 7th annual Access Cancer Therapies (ACT) Now Smash & Drive tennis and golf tournament in memory of Dr. Ed Brecevic, a talented London physician who died tragically in…

The Turkey Bowl is a team effort. And in 2016, with the help of numerous partners, Preferred Insurance helped raise a record-breaking $40,350 for Childcan, an amazing organization that helps families cope with childhood cancer.

Turkey Bowl a smashing success

The Preferred Insurance Turkey Bowl had a small and humble beginning 10 years ago as a thank you to business partners. It has since evolved into a huge hospitality, networking and charitable event. The goal…

Along with great partners, Preferred Insurance helped load 110 backpacks with school supplies as part of this year’s ‘Rock Back to School’ program for local students. The four-year total is now at 362 backpacks.

Helping kids ‘Rock Back to School’

It’s a great story of teamwork and partnership to make a huge community impact. Preferred Insurance joined the ‘Rock Back to School’ program again for 2016 with partner Classic Rock, FREE 98.1FM, and invited business…

Darryl Sittler, the former captain of the Toronto Maple Leafs, teamed up with AM Roofing to raise money for local children’s charities.

Giving kids a boost

AM Roofing is a dedicated supporter of local children’s charities. In March, the company teamed up with Darryl Sittler and organized and hosted two special fundraising events to raise awareness and funds for children’s health…

Last year, more than 150 walkers helped raise nearly $25,000 for mental health resources in the London community

Move for mental health!

London’s second annual Walk & Talk for Mental Health is set for Saturday, Feb. 27, 2016, and it is sure to be an important day in raising awareness of mental health issues and de-stigmatizing mental…

NHL Alumni participating in Hockey Heroes Weekend include Todd Warriner, Rick Vaive, Kevin Maguire, Al Iafrate, Gary Roberts, Gilber Dionne, Dale Hawerchuk, and more.

Some heroes wear skates

The Heart and Stroke Foundation is offering local hockey players in London the chance to lace up their skates with NHL alumni at the inaugural Hockey Heroes Weekend. Hosted at the Western Fair Sports Centre…